Personalized Ads From Mini

RFID (radio frequency identification) technology has made it possible for billboards to identify approaching Mini Cooper drivers by using a signal from a radio chip embedded in their key fobs, and deliver a personalized message to them.

The messages are based on questionnaires that owners filled out: "Mary, moving at the speed of justice," if Mary is a lawyer, or "Mike, the special of the day is speed," if Mike is a chef. Read the full NYTimes article. Via Advertising/Design Goodness
Posted on February 1st, 2007 in Rhaya Shilts by Rhaya | Permalink