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Ray Skillman Thank You Cards

We were approached by Ray Skillman to develop a series of postcards that could be mailed to existing customers. These cards would be received in set yearly increments after a car had been purchased. The purpose of these cards was to remind the customer of the quality service they would receive as well as present an offer that would bring the customer back to the lot. The purpose of the two different series was to give the salesman the option to gauge which card his client would best respond to. While both cards can appeal to all audiences, one series would appeal to younger single customers, while the other older married customers.

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How To Setup a Photo Shoot

Let’s face it. We all get a little silly on Friday afternoons. After spending the majority of the day shooting our new portfolio pieces, a ridiculous “what if�? story begin materializing. And before we knew it, I was shoving sushi in my mouth and Stefan was searching for elevator music. Curious? Check out our very first “How To�? video. We plan to make more “How to�? videos as the mood strikes us, so check back.

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How Small Things Can Make a Big Difference

I was getting some carry out from one of the chain BBQ restaurants recently. While I was waiting for my food, I witnessed this very thing in action. As some of the customers were leaving, one of them said, “oh, no mints, well you used to have mints, shame on you.� Though it would seem like something as small and insignificant as not having mints for your customers when they leave wouldn’t make much of a difference, it does, especially if you have a loyal customer base. Even though it may not keep them from returning, that little inconsistency will sit in the back of their mind and might make them wonder where else you might have made a compromise.

Early in Scott Bedbury’s work with making the Starbucks brand what it is today, someone who thought it might not make a difference, suggested that they (Starbucks) change their toilet paper from the more tactile kind to that of the more wholesale variety. Fortunately, while this might have saved a few pennies, someone else suggested that even thought it came cheaper and in bulk, the fact that it was thinner than the nicer tp, meant that consumers would probably use twice as much of it meaning that there really wasn’t going to be much cost savings, not to mention that their customers were already used to the nicer kind. (From Scott’s book, A New Brand World.)

What it all comes down to is that your customers will notice if you take away even the little things that actually add to their experience with your brand. The more things you consider insignificant, the more significant they probably are considered by your customer.

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A Great Site Exploring Art

A great resource for examples of new art from installation, performance, theater and more.

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The Real Six Million Dollar …Woman?

The first woman to receive a bionic arm is only the fourth person to receive this kind of technology. It seems Star Wars technology is becoming more and more of a reality. Read more about this at the Washington Post.

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Great Design and Great Communication with a Great Designer a Must.

So, I know that this post has been around for a while, but Seth Godin does such a great job of effortlessly explaining what we (designers) wish you knew about working with us.

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A Live Look at OKGo.

It’s OKGo, so, I don’t really have to say much. Just take a look at this great live footage.

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Car Accident Yields Better Than Expected Results

After my recent head on collision with a Jeep Cherokee, I must spread the word. Walking away with only a few scratches and the normal bruising from the seat belt, I can safely say that buying a new Kia Spectra would be a very intelligent decision. Not only is it economical in price, but it’s safety features obviously do their job. The pictures show the gruesome aftermath, for the vehicle, but I am very much intact and unharmed. Which is one of the reasons I purchased this 2001 Hyundai XG 300 after they totaled my car. So, Kia, if you see this and want to use me as your spokesman, give me a call.

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A Few Simple Steps for Dealing With An Angry Customer

We’ve all had to deal with angry customers at one time or another, here are a few simple steps to being more successful in dealing with their issue.

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A Behind the Scenes Look at the Most Highly Anticipated Shows for the Fall Line-up.

Will you be watching? I’m going to check it out. Here’s a look at some behind the scenes action.

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