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Churches Like to Think They’re Being Clever . . . But They’re Not

Here’s a link to the top 10 list of pithy church sayings seen on the signs “inviting� people to they’re services. Read the list.

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A Little Food for Thought: Are You Charging Enough?

In many ways, design, and in other cases the service industry in general are being sought after for price before value or quality. While charging more for your service is often difficult to justify because you may be afraid you’ll get evil looks, it will help you determine who your loyal clients really are, and those who look at your service through the lens of value vs. price. Many companies are discovering the value of increasing their prices in order to promote to a different level of client. This article goes through the many clues you aren’t charging enough and reasons why you want to be sure you aren’t charging too little.

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A Little Misnomer

The word “branding� has become so ubiquitous that many are using it to describe identity development, which is an incorrect association. Here is a short list of what branding is NOT, and what it really is:

Branding is NOT: Your Logo Mark, Your Tag Line, Your Color Scheme, Your Design Concept

Branding IS:The People in the Company,The Emotional Connections Consumers Have With Your Products, You, The Consistent Experience Consumers Have With Your Company

For more information on branding visit our Services page, or read Scott Bedbury’s book, A New Brand World.

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AIGA Indy Design Tech Expo

September 22, 2006 at the Pyramids III, Indianapolis, IN 9:00am to 5:00pm

For more info, click here.

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And We Have Liftoff!

After changing our host server twice and dealing with all of the nuances of CSS and blogging software, we have finally launched our new web site. As you can see, we have moved away from the over indulgence of flash and have reverted to a more content driven site.

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Stefan Bean One of Four Winners in Online Photography Contest

Stefan Bean’s photo was one of just four winners selected out of hundreds of entries in Coudal Partners “In Real Tight�? photo contest. His photo will be used as the subject of another contest “Whatisit�? by Coudal Partners where you must identify the every day object shot in the photos. To see the winners and to try your hand at this contest, go to Coudal.com.

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HAM-A-RAMA

Ham in all of it's marketing glory. The sign for "HAM-A-RAMA" was posted at the Village Pantry where we get our caffeine and chocolate fixes on a daily basis. Right next to it was a sign for "Walt's Crawlers". Apparently, live bait is the same price as a ham and cheese sandwich.

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The Sky’s the Limit

In a day and age where “nothing is free�?, I have been genuinely surprised by the online options for tutorials and tech support available today. The process of putting together the new Bean Graphics site has been a rewarding challenge. If the combination of HTML, CSS, PHP and other acronyms wasn’t a challenge enough, I also worked to integrate our web site with Wordpress and Campaign Monitor through our hosting company, Media Temple.

Sound confusing? At times it was. However, in this day and age, where you can find everything from a spouse to a recipe for the perfect martini via the internet, why should tech support be any different? Forums, blogs and tutorials are making knowledge free and accessible for those who are looking for it. With this infinite source of knowledge available at the touch of your fingers, it seems as if the sky is the limit.

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Keep in touch with Vital Signs

Vital Signs, the Pulse Creative Partners email newsletter, is the second best way to stay connected with what we are up to. (The web site, of course, is the very best way.) We plan on sending out approximately one per month and it is a great way to get our news emailed directly to you. It will include everything from features about our company, tips on improving your brand, recent projects and other things we have been up to.

If you like what you see, don't forget that we are available to get a custom e-newsletter up and running for your business. That is one of the many services Pulse Creative Partners offers.

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25 Above Water comes to Indianapolis

In the aftermath of Hurricane Katrina, artists from across the country came together to offer aid through the creation of “25 Above Water�, a collection of posters on exhibit and for sale with proceeds going to the American Red Cross Disaster Relief Fund.

This exhibit will be making a stop in Indianapolis from September 25-30 at the Herron School of Art and Design. Click here for more information.

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