Pulse Creative Partners


Pulse Creative Partners

On January 1, 2007, after nearly 20 years recognized as Bean Graphics, we will be assuming a new name, Pulse Creative Partners.

While this may seem sudden, this decision to alter our identity has not been made hastily. Our decision came from a desire to ultimately rebuild our perception as one of Indiana’s best high-end design firms while de-emphasizing any misconceptions of our firm as a sign company (related to a few of our former side ventures). The title “Graphics” in today’s business world has become synonymous with signage, vinyl and installations, and we felt it was necessary to distance ourselves from that perception at all costs, even if it meant changing the name entirely.

From a strategic perspective, changing the name will now give us the opportunity to leverage new forms of marketing and design concepts and will give us an opportunity to tell the story of the change. As we began brainstorming for a new name, we were hitting lots of roadblocks: too controversial, too boring, not connected enough. Then we ran across a synonym for “bean” in the thesaurus that just so happened to be “pulse”. While somewhat serendipitous, this discovery would form the basis for our new identity. The word “pulse” is not only a more marketable name (we could immediately think of hundreds of new directions) but it continues our story, an evolution of brand, if you will. And that’s how we have been coining this change, as an evolutionary change: the next stage in our development as a leading creative services firm. So, Pulse Creative Partners was born. The new name gives new life to our firm and an identity that will define the first step in the next 20 years of our company’s future.

What does this evolution mean for our company and yours? As with any evolution it means being able to adapt to an ever-changing landscape in order to provide new methods to make your business successful. As we are striving to make our business stronger and more suitable for the growing demand for great design and brand strategy, it is necessary to meet that demand head on by shaking off old perceptions of our company and putting ourselves in the right position, with the right identity to build and grow our new perception as one of the best design firms in the mid-west. But you are an integral part of this evolution too. With every great experience you have with our firm, you should recommend our services to others. As our goal is to make your business successful, we too hope you will return the favor so we can continue to make businesses like yours successful for years to come. We want to build relationships, synergies, if you will, and that is only possible if we work together to make each other great!

Experience “More Evolved Design” with Pulse Creative Partners.