Helrazr
Another low budget creation, but no less exciting and inspiring. The challenge with the HelRazr logo was to create an icon for a new skateboard/surf apparel company that drew inspiration from images more popular to the teen skateboarding/surfing culture. The name of this new brand was the jumping point that inspired the motivation behind the design of this logo. We wanted to reference the danger and adrenaline associated with these sports as well as some of the more popular culture influences on this generation. Many of the influences for this logo were inspired by the music and popular television, such as Japanese animation, to the graphic and often rebellious nature of these sports.
