Kathy’s Kopper Pot
Kathy's Kopper Pot is a locally owned café and coffee shop that also specializes in homemade gourmet chocolates and catering. When we approached Kathy's Kopper Pot about updating the look and appeal of their brand we were met with some resistance. However, once we had the opportunity to present the visual potential of their brand, they jumped on board. We began by assessing the targeted and/or regular customer base: Women between the ages of 30 and 45. We then discussed what potential consumers they would like to attract: Adding younger women and local business people. From
there we gathered our artistic influences from their decadent gourmet food
offerings as well as tailored fabrics to develop a brand that was "Tailored to Fit Your Taste." The resulting identity and
marketing materials, such as logos with sub-brands, stationery, packaging
and advertising, took on the soft, yet rich persona that is visually
attractive to the customers they want.
