PulseCreativePartners.com

Vistas

The Vistas project originally started as a pro-bono project to help create an identity for a new for-profit elder care extension of Family Service, Inc. Because Vistas would be seeking a more upscale set of clients, they needed to provide a package with a targeted appeal. We developed a logo and marketing kit that would focus on expressing how Vista's program would allow a client to maintain an independent lifestyle while getting the help needed to deal with every day tasks. It was important to give this package a unique and rich feel with images expressing the freedom and joy of Vista's residents. This package has been instrumental in helping them gain new clientele and grow their new program.