Wise Jargon
Wise Jargon is a politically charged company that needed an identity that didn’t suggest the more cliché references to politics such as the red, white and blue. Wise Jargon itself exists as an online conduit to promote Pro-family, Christian, Pro-USA points of view through specialty communication pieces produced and distributed at exactly the right moment for maximum impact. So, it only seemed appropriate to use the rooster as the icon for this company because of the nature of the rooster’s duty, to deliver a wake-up call at the right time. As it also turns out, the rooster itself was originally a representative political character.
