Sallie Mae
Year after year, we are given the opportunity to design the
Sallie Mae newsletter that is distributed among the company's employees. A
re-evaluation of the design and the sheer size of the newsletter led us to
approach the project in a completely different way. Averaging about 32 pages
each, we wanted to tackle the newsletter as if it were a magazine. Giving
the pages more white space and including larger images attracts the reade
to each story as well as helps to convey the overall mood of the newsletter.