PulseCreativePartners.com

Ray Skillman

We were approached by Ray Skillman to develop a series of postcards that could be mailed to existing customers. These cards would be received in set yearly increments after a car had been purchased. The purpose of these cards was to remind the customer of the quality service they would receive as well as present an offer that would bring the customer back to the lot. The purpose of the two different series was to give the salesman the option to gauge which card his client would best respond to. While both cards can appeal to all audiences, one series would appeal to younger single customers, while the other older married customers.