Vistas
The Vistas project originally started as a pro-bono project to help
create an identity for a new for-profit elder care extension of Family
Service, Inc. Because Vistas would be seeking a more upscale set of clients,
they needed to provide a package with a targeted appeal. We developed a logo
and marketing kit that would focus on expressing how Vista's program would
allow a client to maintain an independent lifestyle while getting the help
needed to deal with every day tasks. It was important to give this package a
unique and rich feel with images expressing the freedom and joy of Vista's
residents. This package has been instrumental in helping them gain new
clientele and grow their new program..
